For sales teams qualifying inbound leads
AI chatbot for lead qualification — capture, qualify, route
Static contact forms get 2-3% conversion. Conversational lead capture gets 8-15% — because visitors answer one question at a time instead of staring at a 7-field form. An Ashh bot replaces "Contact us" with "Hi, what are you looking for?"
Conversational qualification flow
Configure the bot with your qualification rubric: company size, role, use case, budget timeline. The bot weaves those questions into natural conversation instead of dumping a form on the visitor.
Push qualified leads to your CRM
Webhook fires when the bot flags a lead. Send to HubSpot, Salesforce, Pipedrive, Close, Attio — anywhere that accepts a webhook. Fields are configurable per-bot.
Score in real-time
Bot can score lead quality on a 1-10 scale based on the answers. Hot leads (8+) trigger a Slack notification to your sales channel; cold leads (3-) go into a nurture sequence in your email tool.
Schedule meetings inline
Bot can hand off to Cal.com / Calendly when the visitor is ready to book. Pre-fills the meeting type and time-zone based on conversation context.
Questions sales teams qualifying inbound leads ask
Will it actually outperform our contact form?+
Almost certainly. Form conversion is anchored around 2-3% across industries; conversational capture sits at 8-15%. The variance is your audience — B2B enterprise buyers prefer email; consumer / SMB prospects love chat.
Can it handle complex qualification (BANT, MEDDIC, etc.)?+
Yes — configure the questions in the system prompt or via the structured-output tool. The bot asks them in the order that feels natural to the conversation, not the order they're in the rubric.
What about bot-to-human handoff for high-intent leads?+
On the Team tier, the bot can detect high-intent signals (specific product mention, decision-maker language, urgency keywords) and route to a live Slack channel where your sales team can take over the chat in real-time.
Does it work for outbound campaigns / cold landing pages?+
Yes. Each campaign's landing page can embed a bot tuned for that campaign's offer. Different bots per page, all in one Ashh workspace.
Try it on your sales site in 5 minutes.
Free tier is genuinely free. No card required to ship a bot.